Video content is one of the best ways to engage your customers and put a face to your business or brand. Video requires very little effort from the viewer and helps you express the advantages of your product or service in a simple way.
MAKE IT MATTER
BRINGING YOUR STORY TO LIFE
MAKE THE DIFFERENCE
Still wondering if video marketing is something you should do?
Here are some numbers to help you decide.
1.8 million words
A picture says more than 1000 words... And according to Dr. James McQuivery of Forrest Research, a one minute video has the same value as 1.8 million words! Think about what you are able to tell your customers in 1.8 million words.. It's A LOT! So instead of sitting in your chair typing 1.8 million words - make a video about it!
75% of the executives interviewed by Forbes magazine said that they watch work-related videos on business websites at least once a week and 65% choose to visit the marketer's website after viewing the video.
According to comScore.com the people visiting a website and buying a product online, will increase by 64% if you add a video. And, the people who view videos stay on the site an average of two minutes longer than those who don't view videos.
According to Forbes Insight, 59% of senior executives would rather watch a video than read text. 65% of those who view a video continue on to the vendor website!
Adding a video to your newsletter or other emails will increase the click-through rate by 96%
According to sysomos, 16% of YouTube videos are embeded, linked or shared between 11.00 - 13.00 on Tuesdays.
Source: 18 Big Video Marketing Statistics and What They Mean for Your Business - www.videobrevery.com