Dear Olga, Elle & UN Women team

Please find our proposal below



A campaign concept by Good people for UN Women Afghanistan

in Support of Afghan Women

Don't let us disappear!


Two years in the wake of the international withdrawal from Afghanistan and into the consequent and increasingly abject assault on the rights of women and girls there, the world’s attention is turning to other crises and long-term crisis apathy settles in. To bring back the plight of the Afghan women and girls to the collective consciousness and call for support, a multidisciplinary team under Good people (get to know the team behind) proposes a wide, multi-city appeal to the international community, framed under the banner: Don’t let us disappear! As the Afghan women and girls’ struggle is our collective struggle, we need our collective voices to amplify theirs. At the end of the day, we are all Afghan women. This message encompasses the idea that ‘just because it is not happening here it does not mean it should not matter,’ while at the same time embodying a most direct call for collective action, particularly from environments with potential for policy influence.


Campaign concept

Samples of installations in public space.

The campaign is conceptualised as a multi-city public space exhibit: a two-to-four-week display of approximately 20 photographic artworks of 1.05 x 1.26 meters in public spaces in multiple cities, including: Berlin, Brussels, Copenhagen, Geneva, London, New York and Paris. Learn about the visual concept.


The artworks will be based on the photographs and stories from the campaign, selected based on their highest potential for eliciting solidarity. At a crossroad between art and documentary, using art as a means of promoting accountability and drawing attention to the plight of Afghan women holds great potential. Messaging will be adapted and streamlined to create simple but catchy, compelling and thus impactful public engagement. Large in format and displayed in central public areas with high public traffic, the exhibits will draw in sizeable crowds, involving and communicating with an audience that are not necessarily museum visitors. Exhibiting in public spaces also adds an element of disruption, with the potential to enhance impact. Via QR codes, offline engagement will be used to drive traffic to the existing stories on, encouraging people to engage with the site and learn more about the situation of women and girls in Afghanistan. The content produced under the Don’t let us disappear! campaign will be suitable for online presence and will include hashtags to drive social media engagement, too.

Samples of installations in public space.

Cross collaborations and public exposure

Subject to calendar constraints and agreements with artists, the campaign will strive to co-opt visuals from prominent Afghan artists (e.g., Negina Azimi, Mursal Ahmadzai, Shamsia Hassani, Fatimah Hossaini, Kubra Khademi, Sara Rahmani, Rokhsar Rahmini, Malina Suliman but also Omaid Sharifi etc.) to boost messaging (e.g., Fatimah Hossaini’s emblematic split photograph from the Modern Bondage series). The artists’ influential roles in advocacy would thus be reinforced while they themselves would be supported through public recognition. This part of the campaign will be executed in full partnership with the artists.

Both visuals and messaging will be unified through a coherent theme throughout the exhibits, combining: a) exposure to the situation in Afghanistan, as documented in the UN Women reports and the women’s own stories; b) expression of resilience and hope, drawn from the women’s own stories and engagement by prominent Afghan artists/advocates; and c) impactful appeals for support for women and girls’ rights in Afghanistan. UN Women’s logo and the subtitle ‘UN Women in support of #AfghanWomen will feature throughout the campaign. Digitised, the artworks could become social media cards to further amplify the campaign and extend its life.

Visual Concept

The concept exemplified below, including messaging, is indicative of the final creative outcome, to be further refined subject to discussions and agreements with UN Women Afghanistan.




The final campaign images are created by hand through an artistic process. The digital images already present on AfterAugust are printed, manually modified (torn by hand) and incorporated into a collage along with the following elements: a hashtag (#AfghanWomen); a statement from an existing story or a key finding from a report; the UN Women logo; a QR code (linked to; and the website address. The idea is to consistently incorporate Afghan carpet patterning/ornamentation as the final layer to frame the artwork. Our objective is to produce highly artistic and iconic pieces that capture attention and encourage engagement. These iconic artworks can be reproduced through a printing process, allowing the exhibition plates to resemble collage artworks on display. We have developed a method to print these artworks in 4-5 steps to replicate the look and feel of the collages created in the process mentioned above.

Team Good people

The campaign is conceptualised by the Good people team in an interdisciplary partnership that brings together art, activism, strategic vision and direct Afghanistan experience among: